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The Lemonade Stand

August 19th, 2009 at 01:54 am

Ever since summer began this year, my daughter consistently asked her mom if she could have a lemonade sale. As June and July quickly passed us by, time was running out. School begins in a few weeks, so time was of the essence. So, my daughter and wife made the necessary preparations and picked a date and a location. After a quick trip to the store to buy the necessary ingredients, not to mention a stop by Sonic as only Sonic ice would do, they were ready for the sale. My daughter also suggested that they bake cookies and give a cookie away with each sale. Now she had the perfect product for a hot summer day. They set up at the corner of a 4-way stop right next to our community pool. Location, location, location. I left work early because I was not going to miss this. As I approached the 4-way stop I could see this vibrant personality proudly displaying her lemonade sign and yelling "Lemonade for sale with Sonic ice and a free cookie". There it was. The great entrepreneurial spirit in action! Full of optimism that the sale would be a success and working hard to ensure that it was. $41 in gross sales and 100% profit margin. A simple product priced right, great marketing and hard work = success and the wonderful feeling of accomplishment! Only in America.